Unveiling Underberg: A Legacy of Herbal Bitter Excellence
Experience 175 Years of Underberg’s SEMPER IDEM® Tradition
The Essence of Underberg’s Heritage
In the realm of herbal bitters, Underberg stands tall with a legacy dating back to 1846, when Hubert Underberg embarked on a journey to create a truly exceptional concoction. Meticulously selecting herbs from 43 countries, he unveiled a secret process known as SEMPER IDEM®, ensuring the gentle extraction of active ingredients from these exquisite botanicals. Thus, the Underberg Herbal Bitter was born.
Small Bottle, Big Impact
Underberg’s magic lies in its compact yet potent small bottle. The brand has mastered the art of creating a mesmerizing herbal experience that transcends the confines of its size. Each sip unfolds a world of flavors and aromas, showcasing the brand’s commitment to delivering a unique and memorable encounter.
A Timeless Tradition – SEMPER IDEM® Since 1846
1846 marked not just the birth of Underberg but the inception of SEMPER IDEM®, a secret process that has been meticulously preserved for over 175 years. Through five family generations, the Underberg herbal specialty has flourished in Rheinberg, adhering strictly to the timeless SEMPER IDEM® procedure.
Hubert Underberg’s Vision
Founded by Hubert Underberg, the company quickly gained international acclaim. Hubert’s vision and years of careful development culminated in the launch of this unique product, which soon found appreciation across borders. Underberg remains a family business, with each generation contributing to its success.
Unparalleled Quality Assurance
Underberg’s commitment to excellence is reflected in its rigorous quality assurance process. The aromatic herbs, sourced from 43 countries, undergo a meticulous inspection involving over 250 individual criteria in certified laboratories. The secret SEMPER IDEM® process, developed by the Underberg family, transforms these herbs into the renowned “Rheinberger Kräuter,” which matures for months in Slovenian oak barrels. Only then does it find its way into the iconic portion bottle wrapped in straw-colored paper.
Five-Phase Quality Management
Underberg’s dedication to quality extends across five phases: Plan, Develop, Produce, Deliver, and Control Quality. This comprehensive approach is upheld through constant employee training, ensuring that every bottle meets the highest standards.
Underberg is not just a herbal bitter; it’s a testament to tradition, quality, and the enduring spirit of SEMPER IDEM® – a legacy that has delighted connoisseurs for over 175 years.